What is Share-of-Voice? Learn the meaning of Share-of-Voice in brand advocacy and marketing. Understand how Share-of-Voice works, why it matters and how it supports growth with Duel
Share-of-Voice (SOV) is a metric that measures a brand’s visibility relative to competitors within a specific channel, market, or category. It typically considers metrics such as mentions, impressions, or ad spend.
A higher share-of-voice indicates greater presence in consumer conversations, which often correlates with higher market share over time. SOV is used to benchmark brand awareness, monitor competitive activity, and assess campaign impact.
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