What is Share? Learn the meaning of Share in brand advocacy and marketing. Understand how Share works, why it matters and how it supports growth with Duel
Share
A share is the act of reposting or distributing digital content to one’s personal or professional network, typically on social media platforms. Sharing extends the reach and lifespan of content, allowing it to spread organically beyond the original audience.
In brand advocacy, shares are a key form of engagement that reflects interest, endorsement, and community participation. High shareability often indicates content that resonates emotionally or provides value.
“Her post was shared over 500 times, helping the campaign reach audiences far beyond its original target.”


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