Brand Advocacy

Sentiment

What is Sentiment? Learn the meaning of Sentiment in brand advocacy and marketing. Understand how Sentiment works, why it matters and how it supports growth with Duel

Definition
Example sentence

Definition

Sentiment refers to the emotional tone or attitude expressed in user-generated content, comments, reviews, or brand mentions. In digital marketing, sentiment analysis categorises feedback as positive, negative, or neutral to assess public perception of a brand or campaign.

Monitoring sentiment helps brands understand how their messaging resonates, manage reputation, and identify areas for improvement or engagement. It is a key component of social listening and crisis management strategies.

Example sentence

“The brand tracked sentiment around its new campaign to evaluate how well the messaging aligned with audience expectations.”

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Brand Advocacy

Sentiment

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Definition

Example sentence

Want to transform your customers into your biggest acquisition channel?

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Brand Advocacy

Sentiment

Contents

Definition

Example sentence

Want to transform your customers into your biggest acquisition channel?

Get inTouch

Get in
Touch