What is Impressions? Learn the meaning of Impressions in brand advocacy and marketing. Understand how Impressions works, why it matters and how it supports growth with Duel
Impressions refer to the number of times a piece of content is displayed on a user’s screen, regardless of whether it is clicked or interacted with. This metric is used to measure content visibility and potential audience exposure across digital platforms, including social media, search engines, and display networks.
In advocacy and influencer marketing, impressions help brands estimate the reach of a campaign or post, though they do not confirm engagement or retention. High impressions can indicate broad exposure, but must be evaluated alongside engagement rate and conversion to assess true effectiveness.
“The influencer’s story post generated over 50,000 impressions within 24 hours of the product announcement.”
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