What is Reach? Learn the meaning of Reach in brand advocacy and marketing. Understand how Reach works, why it matters and how it supports growth with Duel
Reach refers to the total number of unique individuals who have seen a piece of content or campaign. It is a key visibility metric used in digital marketing and brand advocacy to assess the breadth of exposure.
Unlike impressions, which count every view (including duplicates), reach focuses on distinct viewers. Reach can be organic or paid and is commonly tracked across platforms such as Instagram, TikTok, or email.
“The campaign reached over 500,000 unique users within its first week, far exceeding initial expectations.”
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