What is Referral? Learn the meaning of Referral in brand advocacy and marketing. Understand how Referral works, why it matters and how it supports growth with Duel
A referral occurs when a customer or individual recommends a brand, product, or service to another person, often resulting in a new user or buyer. Referrals can be organic (unprompted) or incentivised through structured programmes that reward the act of sharing.
Referrals are a core component of advocacy marketing due to their high trust value. People are more likely to act on recommendations from those they know personally, making referrals an effective and cost-efficient acquisition channel.
“The brand attributed a significant portion of its growth to customer referrals through its ambassador-led programme.”
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