What is Qualify? Learn the meaning of Qualify in brand advocacy and marketing. Understand how Qualify works, why it matters and how it supports growth with Duel
To qualify, in the context of brand advocacy or influencer marketing, means to assess whether an individual meets the required criteria to join a programme, campaign, or opportunity. Qualification may be based on metrics such as engagement rate, content quality, follower demographics, or past brand affinity.
Qualification helps ensure brand alignment, authenticity, and performance consistency. It may occur during application reviews, influencer vetting, or customer segmentation.
“Applicants were required to qualify by demonstrating consistent engagement and a genuine interest in the brand.”
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