What is Engagement? Learn the meaning of Engagement in brand advocacy and marketing. Understand how Engagement works, why it matters and how it supports growth with Duel
Engagement
Engagement refers to the interaction between a brand and its audience across digital or physical touchpoints. It includes actions such as likes, comments, shares, clicks, mentions, and time spent with content—indicating active participation rather than passive consumption.
High engagement reflects audience interest, relevance of content, and brand resonance. In the context of advocacy and influencer marketing, engagement is a key indicator of the effectiveness of content and the strength of community relationships.
Engagement is monitored in both quantitative terms (e.g. number of interactions) and qualitative insights (e.g. sentiment or tone of comments), and is used to refine marketing strategy.
“The campaign achieved high engagement thanks to interactive content and audience-driven storytelling.”
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