What is Employee Advocacy? Learn the meaning of Employee Advocacy in brand advocacy and marketing. Understand how Employee Advocacy works, why it matters and how it supports growth with Duel
Employee advocacy is the promotion of a brand by its employees, typically through sharing company content, values, and achievements on personal social media, in conversations, or through professional networks. It is a form of organic brand endorsement that leverages internal stakeholders to extend reach, build trust, and humanise the brand.
Employee advocacy programmes often include structured initiatives that provide employees with resources, training, and pre-approved content to share. These programmes help amplify employer branding, support recruitment, boost credibility, and increase marketing performance.
Effective employee advocacy relies on authentic participation. It works best when employees feel aligned with the brand’s values and culture, and are empowered—not obligated—to share their positive experiences.
“The company launched an employee advocacy platform to enable staff to share updates and company news with their personal networks.”
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