Home Brand Advocacy Glossary Social sharing

Brand Advocacy

Social sharing

What is Social sharing? Learn the meaning of Social sharing in brand advocacy and marketing. Understand how Social sharing works, why it matters and how it supports growth with Duel

Definition
Example sentence

Definition

Social sharing refers to the act of distributing or recommending content through social media platforms, often via share buttons or direct posting. It enables content to reach new audiences through peer networks and enhances a brand’s organic visibility.

Encouraging social sharing is a common tactic in advocacy programmes, where brand-aligned content is distributed by customers, ambassadors, or influencers. It is a signal of trust, relevance, and value.

Example sentence

“The campaign encouraged social sharing by asking customers to post with a branded hashtag for a chance to win a reward.”

Social Media Spend Efficiency Metrics

Brand Advocacy

Social sharing

Contents

Definition

Example sentence

Want to transform your customers into your biggest acquisition channel?

Get in
Touch

Request a demo

Brand Advocacy

Social sharing

Contents

Definition

Example sentence

Want to transform your customers into your biggest acquisition channel?

Get inTouch

Get in
Touch