Brand Advocacy

Relevance

What is Relevance? Learn the meaning of Relevance in brand advocacy and marketing. Understand how Relevance works, why it matters and how it supports growth with Duel

Definition
Example sentence

Definition

Relevance refers to how closely a piece of content, message, or campaign aligns with the needs, interests, or values of a specific target audience. It is a key determinant of engagement, conversion, and content effectiveness.

Highly relevant content resonates more strongly, prompts interaction, and builds deeper brand affinity. In influencer marketing, relevance is achieved by selecting creators whose audience and tone match the brand’s positioning.

Example sentence

“By working with niche influencers, the brand ensured that its messaging remained relevant to its target demographic.”

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Brand Advocacy

Relevance

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Definition

Example sentence

Want to transform your customers into your biggest acquisition channel?

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Brand Advocacy

Relevance

Contents

Definition

Example sentence

Want to transform your customers into your biggest acquisition channel?

Get inTouch

Get in
Touch