What is Mega-influencer? Learn the meaning of Mega-influencer in brand advocacy and marketing. Understand how Mega-influencer works, why it matters and how it supports growth with Duel
A mega-influencer is a high-profile individual with over one million followers, often including celebrities, entertainers, or media personalities. They have mass appeal and can drive significant awareness through a single post or appearance.
Due to their vast reach, mega-influencers are frequently used in large-scale campaigns, product launches, or global promotions. However, engagement rates may be lower compared to smaller influencer tiers.
“The brand enlisted a mega-influencer to headline its global product launch and reach millions of consumers within days.”
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