What is Influencer marketing? Learn the meaning of Influencer marketing in brand advocacy and marketing. Understand how Influencer marketing works, why it matters and how it supports growth with Duel
Influencer marketing is a strategy that involves collaborating with influencers to promote a brand, product, or service to their audience. This form of marketing leverages the influencer’s trust, reach, and authority to drive awareness, engagement, and conversions.
Influencer marketing can be organic or paid, and campaigns are tailored based on audience relevance, platform preferences, and campaign goals. It is particularly effective for building brand credibility, expanding reach, and connecting with niche communities.
Measurement of success includes metrics such as impressions, engagement rate, referral traffic, conversions, and earned media value.
“The brand’s influencer marketing strategy targeted micro-influencers with engaged niche audiences to ensure relevance and authenticity.”
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