What is Campaign? Learn the meaning of Campaign in brand advocacy and marketing. Understand how Campaign works, why it matters and how it supports growth with Duel
Campaign
A campaign is a coordinated marketing effort designed to achieve specific goals—such as increasing awareness, driving sales, or encouraging engagement—over a defined period. Campaigns typically consist of multiple activities across channels such as social media, email, advertising, and PR.
Campaigns can be product launches, seasonal promotions, awareness drives, or advocacy activations. They include clear objectives, target audiences, creative assets, and performance metrics (e.g. reach, conversions, ROI).
Effective campaigns are consistent in message and visual identity and are often integrated with brand strategy to build long-term equity.
“The referral campaign encouraged existing customers to invite friends by offering exclusive rewards.”
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