What is Macro-influencer? Learn the meaning of Macro-influencer in brand advocacy and marketing. Understand how Macro-influencer works, why it matters and how it supports growth with Duel
A macro-influencer is a content creator or public figure with a large audience, typically ranging from 250,000 to 1 million followers. They offer broad reach and are often used by brands seeking to scale awareness quickly across diverse demographics.
Macro-influencers may operate across multiple platforms and are considered professional creators, often working on structured campaigns with clear deliverables and commercial terms.
“The campaign’s hero content was produced by a macro-influencer with 500,000 followers on Instagram.”
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