What is Loyalty programme? Learn the meaning of Loyalty programme in brand advocacy and marketing. Understand how Loyalty programme works, why it matters and how it supports growth with Duel
A loyalty programme is a structured system designed to reward customers for repeat purchases, brand engagement, or advocacy. It may use a point system, tier levels, or exclusive benefits to incentivise ongoing interaction with the brand.
Loyalty programmes help foster long-term customer relationships, increase retention, and generate valuable data on user behaviour. They are often integrated with CRM and advocacy platforms.
“Members of the brand’s loyalty programme earned points for every purchase, which could be redeemed for discounts or early product access.”
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