What is Loyalty Marketing? Learn the meaning of Loyalty Marketing in brand advocacy and marketing. Understand how Loyalty Marketing works, why it matters and how it supports growth with Duel
Loyalty marketing is a strategy focused on rewarding and retaining existing customers by recognising repeat behaviour, advocacy, or brand engagement. It aims to increase customer lifetime value (CLV), reduce churn, and encourage emotional loyalty.
Loyalty marketing often involves exclusive offers, perks, early access, or point-based rewards, and may tie into broader customer experience and advocacy initiatives. It prioritises relationship-building over short-term sales.
“The brand’s loyalty marketing strategy included a tiered reward system for repeat purchases and social referrals.”
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