What is Micro-influencer? Learn the meaning of Micro-influencer in brand advocacy and marketing. Understand how Micro-influencer works, why it matters and how it supports growth with Duel
A micro-influencer is a content creator with approximately 10,000 to 50,000 followers, known for niche expertise and high audience engagement. Micro-influencers often have strong credibility within specific communities and are highly effective in targeted campaigns.
Brands value micro-influencers for their authenticity, relatability, and deeper connection with followers, often yielding better conversion rates despite smaller reach.
“Micro-influencers were chosen to promote the eco-friendly range due to their authentic voice and highly engaged audiences.”
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