What is Nano-influencer? Learn the meaning of Nano-influencer in brand advocacy and marketing. Understand how Nano-influencer works, why it matters and how it supports growth with Duel
A nano-influencer is an individual with a modest but highly engaged social media following, typically between 1,000 and 10,000 followers. They often have strong personal connections within niche communities, making them highly trusted and influential among their audience.
Nano-influencers are valued in advocacy marketing for their authenticity and relatability. They often deliver higher engagement rates than larger influencers, making them ideal for targeted campaigns and community-driven promotions.
“The brand partnered with nano-influencers to drive word-of-mouth promotion among university students.”
Insights Hub
Podcast
Industry Tips & Tactics
Blog
Brand Advocacy Glossary
About
Address
London
21 Lombard Street,
London, EC3V 9AH
New York
5th Floor, 12 W 23rd
New York, 10010
Bristol
Runway East, 1 Victoria St,
Bristol, BS1 6AA
Copyright © 2025. All Rights Reserved by Duel. Terms of Use | Privacy Policy.
