What is Millennials? Learn the meaning of Millennials in brand advocacy and marketing. Understand how Millennials works, why it matters and how it supports growth with Duel
Millennials, also known as Generation Y, are individuals born approximately between 1981 and 1996. They are digitally savvy, socially conscious, and value personalisation, convenience, and authenticity in brand interactions.
Millennials are a key demographic for brands investing in brand advocacy and digital marketing, as they frequently engage in online reviews, social sharing, and referral programmes.
“The brand’s content strategy was designed to resonate with millennials by emphasising transparency and community values.”
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