What is Niche? Learn the meaning of Niche in brand advocacy and marketing. Understand how Niche works, why it matters and how it supports growth with Duel
A niche is a specialised segment of the market defined by specific interests, needs, demographics, or behaviours. Brands that serve a niche focus on tailoring their products, messaging, and engagement strategies to deeply resonate with a particular audience.
In influencer and advocacy marketing, niche alignment enhances campaign relevance, authenticity, and performance. Working with niche influencers allows brands to reach tightly focused audiences with a higher likelihood of conversion.
“The skincare brand targeted the cruelty-free niche, aligning with influencers who advocate for ethical beauty.”
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