What is Optimise? Learn the meaning of Optimise in brand advocacy and marketing. Understand how Optimise works, why it matters and how it supports growth with Duel
Outreach is the process of initiating contact with individuals or groups—such as influencers, customers, or advocates—with the intent to build relationships, share information, or foster collaboration. It is a foundational activity in influencer marketing, PR, and community engagement.
Effective outreach is targeted, personalised, and aligned with the recipient’s values and audience. It requires research, authenticity, and follow-up to convert contacts into meaningful brand partners or advocates.
“The marketing team’s outreach strategy focused on identifying creators who had already mentioned the brand organically.”
Insights Hub
Podcast
Industry Tips & Tactics
Blog
Brand Advocacy Glossary
About
Address
London
21 Lombard Street,
London, EC3V 9AH
New York
5th Floor, 12 W 23rd
New York, 10010
Bristol
Runway East, 1 Victoria St,
Bristol, BS1 6AA
Copyright © 2025. All Rights Reserved by Duel. Terms of Use | Privacy Policy.
