What is Organic? Learn the meaning of Organic in brand advocacy and marketing. Understand how Organic works, why it matters and how it supports growth with Duel
Owned media refers to digital assets and platforms that a brand controls, such as its website, blog, email list, and social media profiles. These channels allow for direct communication with audiences and serve as foundational touchpoints for marketing and advocacy initiatives.
Owned media offers cost-efficiency, full creative control, and long-term value. It is often used to host or amplify content generated by influencers, customers, or internal teams.
“The brand published ambassador stories on its owned media channels, including the blog and Instagram highlights.”
Insights Hub
Podcast
Industry Tips & Tactics
Blog
Brand Advocacy Glossary
About
Address
London
21 Lombard Street,
London, EC3V 9AH
New York
5th Floor, 12 W 23rd
New York, 10010
Bristol
Runway East, 1 Victoria St,
Bristol, BS1 6AA
Copyright © 2025. All Rights Reserved by Duel. Terms of Use | Privacy Policy.
