What is Growth Marketing? Learn the meaning of Growth Marketing in brand advocacy and marketing. Understand how Growth Marketing works, why it matters and how it supports growth with Duel
Growth marketing is a data-driven approach focused on rapid experimentation across marketing channels and customer journeys to identify the most effective ways to grow a business. Unlike traditional marketing, which often prioritises top-of-funnel awareness, growth marketing encompasses the entire lifecycle—from acquisition and activation to retention, referral, and revenue.
Key techniques include A/B testing, SEO, email automation, performance tracking, and conversion rate optimisation. Growth marketers work iteratively, using feedback loops and behavioural analytics to refine strategies in real time.
In brand advocacy, growth marketing can be applied to scale ambassador programmes, optimise referral schemes, and increase the impact of word-of-mouth.
“The team used growth marketing principles to test different messaging strategies and quickly increase referral sign-ups.”
Insights Hub
Podcast
Industry Tips & Tactics
Blog
Brand Advocacy Glossary
About
Address
London
21 Lombard Street,
London, EC3V 9AH
New York
5th Floor, 12 W 23rd
New York, 10010
Bristol
Runway East, 1 Victoria St,
Bristol, BS1 6AA
Copyright © 2025. All Rights Reserved by Duel. Terms of Use | Privacy Policy.
