What is Target Audience? Learn the meaning of Target Audience in brand advocacy and marketing. Understand how Target Audience works, why it matters and how it supports growth with Duel
A target audience is a defined group of individuals that a brand aims to reach and engage through its marketing, communications, and product offerings. This group is typically identified based on shared characteristics such as demographics (age, gender, location), psychographics (interests, values, lifestyle), behaviours (purchasing habits, online activity), or needs.
Understanding the target audience is essential for crafting relevant messaging, selecting appropriate channels, and optimising content strategy. In advocacy marketing, aligning brand advocates or influencers with the target audience ensures greater resonance and campaign effectiveness.
Clear audience segmentation enables brands to personalise interactions, improve conversion rates, and foster stronger community engagement.
“The campaign was carefully tailored to appeal to the brand’s target audience of sustainability-conscious millennials.”
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