What is Hashtag (or tag):? Learn the meaning of Hashtag (or tag): in brand advocacy and marketing. Understand how Hashtag (or tag): works, why it matters and how it supports growth with Duel
A hashtag (or tag) is a word or phrase preceded by the # symbol, used on social media platforms to categorise content, enhance discoverability, and join conversations around a specific topic. Hashtags help users find content related to their interests and allow brands to track and participate in relevant discussions.
Brands use hashtags to promote campaigns, aggregate user-generated content, signal relevance, and increase visibility. Popular or branded hashtags can trend, significantly amplifying exposure.
Effective hashtag use involves choosing terms that are concise, memorable, relevant, and actively monitored to measure performance and sentiment.
“Using the campaign hashtag #RunWithPurpose, participants shared their race-day stories and connected with the brand’s running community.”
Insights Hub
Podcast
Industry Tips & Tactics
Blog
Brand Advocacy Glossary
About
Address
London
21 Lombard Street,
London, EC3V 9AH
New York
5th Floor, 12 W 23rd
New York, 10010
Bristol
Runway East, 1 Victoria St,
Bristol, BS1 6AA
Copyright © 2025. All Rights Reserved by Duel. Terms of Use | Privacy Policy.
