What is Post? Learn the meaning of Post in brand advocacy and marketing. Understand how Post works, why it matters and how it supports growth with Duel
Post
A post is any piece of content published on a digital platform by a user or brand, including text, images, videos, stories, or links. Posts are the primary format for communication, storytelling, and engagement across social media.
In brand advocacy, posts from customers, influencers, or ambassadors are key for expanding reach, building credibility, and encouraging community interaction. Posts can be organic or sponsored, and their performance is measured through likes, shares, comments, and reach.
“The influencer’s post showcasing the product in everyday use received over 1,000 comments and was reshared by the brand.”
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