What is Gifting Strategy? Learn the meaning of Gifting Strategy in brand advocacy and marketing. Understand how Gifting Strategy works, why it matters and how it supports growth with Duel
A gifting strategy is a marketing tactic that involves sending complimentary products, experiences, or exclusive items to individuals—such as influencers, ambassadors, or loyal customers—with the aim of generating goodwill, content, or organic promotion.
Gifting can be part of a broader advocacy or influencer marketing programme and is often used to encourage product trials, celebrate milestones, or launch new campaigns. A well-executed gifting strategy ensures alignment with the recipient’s interests and encourages authentic sharing without explicit requirements.
Tracking engagement, impressions, and conversions linked to gifting helps measure its effectiveness and return on investment.
“The skincare brand’s gifting strategy involved sending personalised packages to nano influencers ahead of the product launch.”
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