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Brand Advocacy

Community Engagement

What is Community Engagement? Learn the meaning of Community Engagement in brand advocacy and marketing. Understand how Community Engagement works, why it matters and how it supports growth with Duel

Community Engagement refers to the ongoing interactions, participation, and relationship-building that happen within a brand’s audience or advocate network. It’s how brands and their communities connect, communicate, and collaborate—through comments, posts, events, and shared experiences. High community engagement signals an active, loyal base that not only consumes but contributes to the brand’s story.

In the era of brand advocacy, community engagement isn’t just about likes or replies—it’s about creating two-way value between brands and the people who believe in them. Engaged communities are more likely to advocate, create content, and drive measurable Gross Advocacy Value (GAV).

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Brand Advocacy

Community Engagement

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Brand Advocacy

Community Engagement

Want to transform your customers into your biggest acquisition channel?

Get inTouch

Get in
Touch