What is Authenticity? Learn the meaning of Authenticity 1 in brand advocacy and marketing. Understand how Authenticity 1 works, why it matters and how it supports growth with Duel
Authenticity refers to the quality of being genuine, transparent, and true to a brand’s identity, values, and purpose. In marketing and advocacy, authenticity is demonstrated when a brand communicates honestly, delivers on its promises, and encourages real voices—such as customers or employees—to represent it.
Authentic content fosters trust, emotional connection, and long-term loyalty. It is especially critical in influencer marketing, where audiences value sincerity and are quick to detect insincerity or overly promotional messaging. Brands that consistently act with authenticity are more likely to inspire advocacy and word-of-mouth support.
“Customers praised the brand’s authenticity during the campaign, especially its use of unedited user content.”
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