What is Word-of-Mouth? Learn the meaning of Word-of-Mouth in brand advocacy and marketing. Understand how Word-of-Mouth works, why it matters and how it supports growth with Duel
Word-of-mouth refers to the informal sharing of opinions, experiences, and recommendations between individuals. It is one of the most trusted and effective forms of marketing, driven by credibility and personal relationships rather than direct brand messaging.
Word-of-mouth can occur offline or digitally—through social media, messaging apps, or online reviews—and is a key outcome of successful advocacy. Brands often encourage word-of-mouth through excellent customer experiences, referral incentives, and community-building efforts.
“Positive word-of-mouth from early adopters helped the brand gain traction without a large advertising budget.”
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