What is Customer Loyalty? Learn the meaning of Customer Loyalty in brand advocacy and marketing. Understand how Customer Loyalty works, why it matters and how it supports growth with Duel
Customer Loyalty
Customer loyalty refers to the ongoing preference and repeat engagement a customer shows towards a brand due to consistent positive experiences, perceived value, and emotional connection. Loyal customers are less price-sensitive, more likely to recommend the brand, and often serve as informal advocates.
Loyalty is built through quality products, excellent service, personalisation, trust, and rewards programmes. It is a key objective of customer retention strategies and is measured using metrics like repeat purchase rate, customer lifetime value (CLV), and Net Promoter Score (NPS).
Customer loyalty programmes often include point systems, exclusive benefits, or early access incentives to strengthen long-term engagement.
“The brand’s loyalty programme rewarded repeat purchases, fostering deeper customer loyalty over time.”
Insights Hub
Podcast
Industry Tips & Tactics
Blog
Brand Advocacy Glossary
About
Address
London
21 Lombard Street,
London, EC3V 9AH
New York
5th Floor, 12 W 23rd
New York, 10010
Bristol
Runway East, 1 Victoria St,
Bristol, BS1 6AA
Copyright © 2025. All Rights Reserved by Duel. Terms of Use | Privacy Policy.
