What is Follower? Learn the meaning of Follower in brand advocacy and marketing. Understand how Follower works, why it matters and how it supports growth with Duel
A follower is an individual who subscribes to another user’s or brand’s account on a digital platform, thereby receiving regular updates, posts, or content from that account. Followers may range from casual observers to highly engaged fans.
In brand advocacy, followers are a key part of the audience, but only a portion may be considered true advocates or active participants. Follower quality—such as engagement, demographics, and relevance—is often more valuable than quantity.
Brands analyse their follower base to assess campaign effectiveness, measure influence, and tailor content strategies.
“The brand focused on converting passive followers into active participants through interactive stories and polls.”
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