What is Follow? Learn the meaning of Follow in brand advocacy and marketing. Understand how Follow works, why it matters and how it supports growth with Duel
Follow
To follow is the action taken by a user to subscribe to another individual’s or brand’s content on a social platform. This allows the follower to receive updates, view posts, and stay connected with that account’s activity.
Following indicates interest or alignment but does not automatically imply advocacy or engagement. Brands track follow activity to understand user behaviour and monitor audience growth.
In some cases, users can follow accounts privately or publicly, and platforms may use this data to personalise content feeds.
“After seeing a product recommendation, she decided to follow the brand for future updates.”
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