What is Journey Mapping? Learn the meaning of Journey Mapping in brand advocacy and marketing. Understand how Journey Mapping works, why it matters and how it supports growth with Duel
Journey mapping is the process of visually charting the steps a customer takes when interacting with a brand, from initial awareness through to purchase and post-sale engagement. It helps marketers and brand managers understand customer behaviour, identify pain points, and optimise each touchpoint for improved experience and advocacy potential.
A customer journey map typically includes stages such as awareness, consideration, purchase, retention, and advocacy. It highlights emotions, motivations, and barriers at each phase and may incorporate data from user feedback, analytics, and stakeholder input.
Insights Hub
Podcast
Industry Tips & Tactics
Blog
Brand Advocacy Glossary
About
Address
London
21 Lombard Street,
London, EC3V 9AH
New York
5th Floor, 12 W 23rd
New York, 10010
Bristol
Runway East, 1 Victoria St,
Bristol, BS1 6AA
Copyright © 2025. All Rights Reserved by Duel. Terms of Use | Privacy Policy.
