Home Brand Advocacy Glossary Influencer-generated content (IGC):

Brand Advocacy

Influencer-generated content (IGC):

What is Influencer-generated content (IGC):? Learn the meaning of Influencer-generated content (IGC): in brand advocacy and marketing. Understand how Influencer-generated content (IGC): works, why it matters and how it supports growth with Duel

Influencer-Generated Content (IGC) is branded material created by influencers, typically for paid partnerships, that blends personal storytelling with promotional messaging.

Influencer tiers Journey Mapping

Brand Advocacy

Influencer-generated content (IGC):

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Brand Advocacy

Influencer-generated content (IGC):

Want to transform your customers into your biggest acquisition channel?

Get inTouch

Get in
Touch