What is Gamification? Learn the meaning of Gamification in brand advocacy and marketing. Understand how Gamification works, why it matters and how it supports growth with Duel
Gamification is the application of game-design elements—such as points, badges, levels, leaderboards, or challenges—within non-game contexts to increase engagement, motivation, and participation. In brand marketing and advocacy, gamification is used to make customer or employee interactions more enjoyable and rewarding, encouraging behaviours such as referrals, reviews, content sharing, or loyalty programme participation.
By tapping into intrinsic motivators like competition, achievement, and recognition, gamification enhances user experience and fosters brand affinity. It is commonly employed in apps, social media campaigns, onboarding experiences, and ambassador platforms.
Successful gamification balances fun with strategic goals, ensuring that the mechanics align with desired outcomes.
“The brand introduced gamification into its ambassador portal, awarding badges for completing challenges and sharing content.”
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