What is Views? Learn the meaning of Views in brand advocacy and marketing. Understand how Views works, why it matters and how it supports growth with Duel
Views refer to the number of times a piece of video content has been watched or loaded on a digital platform. It is a fundamental visibility metric used to measure content exposure, especially on platforms such as YouTube, TikTok, and Instagram.
The criteria for counting a view may vary by platform—for example, some require a few seconds of active watch time. Views indicate reach but should be analysed alongside engagement metrics (likes, comments, shares) to assess performance meaningfully.
“The product tutorial video gained over 20,000 views within the first 48 hours of being posted.”
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