Community marketing has allowed brands like lululemon to grow organically to a £35 billion market cap while building a brand that customers love talking about.
It is the best marketing method to build a brand in the modern world, and yet very easy to get wrong. This guide gives brand builders the shared language and principles that are required before launching a community marketing initiative.
The market for brand advocacy platforms is incredibly confusing. There are myriad choices in features, with little to help brands understand what fits their needs best. A platform can include anything from UGC and referrals, to ambassador programs, loyalty, influencers, reviews and so much more.
This guide is designed to make understanding these platforms easy. It presents the top platforms in the market, what makes them unique and exactly who they are designed for.
Outdoor brands have been the pioneers of brand advocacy, incorporating passionate customers into their brands long before anyone uttered the word influencer. But outdoor customers and advocates have changed drastically since the world has gone digital.
This guide helps outdoor brands better understand the unique motivations of their passionate customers, and how best to appeal to them to drive organic growth and community in today’s digital world.