OLIO’s innovation is to reduce food waste by giving this out to others in need whilst the food is still in good condition. However, locating the folks in need can be a challenge. By powering community engagement through advocacy, OLIO has created a system where neighbours can now easily connect and share food or other household items with those who need them, and have reached massive product awareness as a result.

In this episode of Building Brand Advocacy, Paul is joined by Saasha Celestial-One, Co-founder and COO of OLIO.

They cover:

• OLIO’s population coverage
• Attaining product market fit
• The opportunities for brand ambassadors
• Brand ambassador compensation strategies
• OLIO’s evolution from local to global
• OLIO’s massive growth: challenges and approaches
• Managing OLIO’s customer base at scale
• Advice for brand builders

If you’re interested in investigating innovative approaches to curbing food waste and attaining exponential brand growth, tune in to this episode of Building Brand Advocacy.