OLIO’s innovation is to reduce food waste by giving this out to others in need whilst the food is still in good condition. However, locating the folks in need can be a challenge. By powering community engagement through advocacy, OLIO has created a system where neighbours can now easily connect and share food or other household items with those who need them, and have reached massive product awareness as a result.

In this episode of Building Brand Advocacy, Paul is joined by Saasha Celestial-One, Co-founder and COO of OLIO.

They cover:
  • OLIO’s population coverage
  • Attaining product market fit
  • The opportunities for brand ambassadors
  • Brand ambassador compensation strategies
  • OLIO’s evolution from local to global
  • OLIO’s massive growth: challenges and approaches
  • Managing OLIO’s customer base at scale
  • Advice for brand builders
If you’re interested in investigating innovative approaches to curbing food waste and attaining exponential brand growth, tune in to this episode of Building Brand Advocacy.

We can't wait to meet you.