The Future of Social Commerce

Whether they're ready for it or not, brands are now well and truly into the age of Social Commerce - the act of a purchase being made through, or influenced by, people on social platforms.

With it being set to rise from nearly $958 billion by the end of 2022 to $3.37 trillion by 2028, Duel's report covers everything you need to know about Social Commerce - from how brands are using it today, to how they can maximise on the opportunity tomorrow.

The report includes:

  • Part 1: 2023 Retail Exec Priorities
  • Part 2: A Summary of Trends from 2022
  • Part 3: The Real Creator Economy
  • Part 4: Understanding Audiences
Download report

Recorded Virtual Panel

This recorded virtual panel brought together biggest brains in the eCommerce and Retail industries to discuss the Social Commerce trends report and what to expect in 2023.

Speakers for this virtual discussion, hosted by Lisa Galt (ex-GM at lululemon and current Brand & Community Lead at Duel), included:

  • Camilla Craven, Marketing & Communications Director & Consultant (ex-Facegym, Charlotte Tilbury & Benefit)
  • Dave Morrissey, Vertical Manager, eComm & Retail at TikTok (ex-Facebook & Vidmob)
  • Paul Archer, Co-Founder at Duel (Brand Advocacy expert, Host of the Building Brand Advocacy podcast)
Watch the recording

Speak with one of our Consultants about your Social Commerce program today