Scale Your Ambassador Program

Duel's brand ambassador software is a SaaS platform that enables brands to recruit, manage, and scale their brand ambassador programs. It provides the infrastructure to identify potential ambassadors from your customer base, automate program operations, distribute tasks and rewards, track ambassador activities, and measure the impact of ambassador-generated content and referrals on business growth.⁠⁠​

Duel's brand ambassador software automates 90% of the labor intensive and manual tasks that come with managing ambassador programs - such as distributing rewards, paying commissions, approving content, and tracking activities. This automation enables brands to scale from managing hundreds to thousands of ambassadors with the same operational resources.⁠⁠​

The software integrates with your eCommerce, CRM, and social channels to provide a single view of every ambassador's impact. It tracks referral revenue, content performance, social engagement, customer acquisition attributed to each ambassador, and calculates metrics like Gross Advocate Value (GAV) and Earned Media Value (EMV) to demonstrate clear ROI.⁠⁠​

Duel's ambassador programs focus on building long-term relationships with genuine brand fans who have authentic connections to your products, whereas influencer campaigns are typically transactional and campaign-based. Brand ambassador software nurtures ongoing relationships, tracks cumulative value over time, and builds sustainable communities rather than one-off partnerships.⁠⁠​

Yes. Enterprise brand ambassador software can manage programs with hundreds of thousands of ambassadors. By automating tasks like ambassador segmentation, task distribution, content moderation, reward fulfillment, and commission payments, brands can scale their programs significantly without proportionally increasing operational resources.

Brand ambassador software provides comprehensive metrics including Gross Advocate Value (GAV) showing total value per advocate, Earned Media Value (EMV) measuring organic exposure equivalent to paid advertising, effective customer acquisition cost comparing to traditional channels, referral revenue and conversion rates, content performance, and advocate lifetime value.

Duel's brand ambassador software  supports multiple program types including social affiliate programs where customers earn commissions on referrals, brand ambassador programs with tiered membership levels, user-generated content campaigns, product review and feedback programs, customer loyalty initiatives, and community-building activities - all manageable from a single platform.

Ambassador programs focus on building long-term relationships with genuine brand fans who have authentic connections to your products, whereas influencer campaigns are typically transactional and campaign-based. Brand ambassador software nurtures ongoing relationships, tracks cumulative value over time, and builds sustainable communities rather than one-off partnerships.⁠⁠​

Brands using brand ambassador software typically see significantly lower customer acquisition costs compared to paid advertising, higher conversion rates (2-3x better than ads), increased customer lifetime value, and sustainable revenue growth. The platform makes advocacy measurable and repeatable, transforming it from a hopeful outcome into a predictable growth channel with clear attribution to business results.

The ideal brands are those with passionate customer bases who already have ambassadors naturally sharing and recommending their products. Ambassador programs work particularly well for DTC eCommerce brands looking to reduce their reliance on expensive performance marketing and build more sustainable, community-powered growth. While currently most prevalent in Beauty, Fashion, retail, the long-term vision extends to making ambassador advocacy the standard approach across all industries including B2B, technology, professional services, and entertainment.