Verity & Paul open the Brand Advocacy Summit by asking the big questions: What do brands keep getting wrong about Advocacy, and what does it actually take to build lasting influence today?

First, Verity shares the patterns and mistakes uncovered from 100+ conversations with the industry's best brand builders.

Then Paul sets the foundation for the day – breaking down the mindset shifts, measurement, and modern growth strategies that separate the brands who talk about Advocacy from the brands who actually build it.

Forget touchpoints, this is about feeling. The most loved brands aren't just seen, they're felt.

In an era where attention is earned, not bought, experience has become a brand’s most powerful marketing tool. From street-level activations to immersive environments, brands are moving beyond transactions to create emotional connection at scale.

This panel unpacks the strategies shaping this shift – how to build experiences that spark social sharing, deepen customer love, and drive Advocacy from the ground up.

👉 Click here to drop your burning questions into Slido.

See them answered on stage.

Social platforms have become the new search engines, and most brands still aren’t optimising for it.

In this fast-paced tactical session, Beth Thomas breaks down how discovery works across the platforms – and what it really takes to show up where people are actively searching.

Expect smart formats, content strategies, and insights into what’s working right now in the world of search-first social.

Gen Z doesn’t buy into traditional marketing, they buy into brands that align with their values, culture, and identity. So how do you create a brand they actually want to Advocate for?

This panel explores the platforms, cultural movements, and community-first strategies driving engagement from Gen Z today.

👉 Click here to drop your burning questions into Slido.

See them answered on stage.

With TikTok’s future uncertain and Meta shifting policies, YouTube is quietly becoming the most powerful all-in-one platform – dominating TV, streaming, podcasts, short-form content, and creator-led media.

With 2.6 billion users and a seamless mobile-to-TV experience, brands need to rethink their strategy. Is YouTube the most important platform of 2025? This session breaks down what you need to know to stay ahead.

👉 Click here to drop your burning questions into Slido.

See them answered on stage.

Talking about Advocacy is one thing. Building it into your brand is another.

In this interactive, hands-on session, we’re breaking into small huddles to unpack the core principles of the Brand Advocacy methodology.

This is your chance to dive deep into the framework with industry peers, share experiences, challenges, and wins, and walk away with clear actions to start shaping your own Advocacy action plan.

This is about real conversations, real takeaways, and real strategies you can put into action immediately.

Community is one of the most overused words in marketing, but what does it really mean? And more importantly, what does it take to build a brand community that lasts?

In 2025 and beyond, the most impactful communities won’t be happening in the comments section or on mainstream platforms – they’ll be off-the-grid, deeply connected, and built on true brand belonging.

This panel unpacks what it takes to build genuine brand communities and how brands can foster deep, lasting connections.

👉 Click here to drop your burning questions into Slido.

See them answered on stage.