What is Audience? Learn the meaning of Audience in brand advocacy and marketing. Understand how Audience works, why it matters and how it supports growth with Duel
Audience
An audience is the group of individuals a brand intends to reach, influence, or serve through its marketing efforts. It includes existing customers, prospective buyers, and other stakeholders who interact with the brand's content, messaging, or products.
Understanding audience demographics (age, gender, location), psychographics (interests, values, behaviours), and preferences is essential for developing targeted and effective marketing strategies. Brands often segment their audience to personalise content, optimise campaigns, and improve conversion.
In brand advocacy, identifying and activating the right audience ensures that advocacy efforts resonate, engage authentically, and drive measurable outcomes.
“By analysing purchase data and social media behaviour, the marketing team refined its audience profile to improve campaign relevance.”
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