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Brand Advocacy

Credibility

What is Credibility? Learn the meaning of Credibility in brand advocacy and marketing. Understand how Credibility works, why it matters and how it supports growth with Duel

Credibility is the level of trust and authority a brand or advocate holds in the eyes of its audience. It’s built through authenticity, consistency, transparency, and the delivery of real value over time. In advocacy marketing, credibility is the currency that turns recommendations into action—it determines whether people believe and act on what’s being shared.

Brands with high credibility earn genuine advocacy; their messages resonate because they’re backed by proof, purpose, and community validation. Credibility bridges the gap between marketing claims and audience belief, transforming awareness into influence.

Creator Economy CTR [Click Through Rate]:

Brand Advocacy

Credibility

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Brand Advocacy

Credibility

Want to transform your customers into your biggest acquisition channel?

Get inTouch

Get in
Touch