What is Sponsored content? Learn the meaning of Sponsored content in brand advocacy and marketing. Understand how Sponsored content works, why it matters and how it supports growth with Duel
Sponsored content is a form of paid media where brands collaborate with publishers, influencers, or platforms to create content that promotes their products or services. It is designed to blend seamlessly with native content formats, such as articles, videos, or social media posts, while remaining clearly labelled as paid or sponsored.
Unlike traditional ads, sponsored content often takes an editorial tone or storytelling approach, increasing its relevance and engagement. In influencer marketing, sponsored posts must comply with disclosure guidelines to maintain transparency and trust.
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