From Gymshark To Lounge: Cut Through The Noise & Nail Brand Storytelling Like The Pros
What’s better than Return On Investment when it comes to content & community building?
Return On ‘Involvement’.
Consider this your guide to getting stuck in – to growing personal, niche, and brand communities through the power of true, caring connection.
This week, welcome Author, TEDx Speaker, LinkedIn Top Voice & Creative Consultant, Jo Bird, to the podcast. Her years building iconic brand identities (ex-Lounge, ex-Gymshark) alongside her own make her expertly placed to advise you here.
What’s better than Return On Investment when it comes to content & community building?
Return On ‘Involvement’.
It’s the sweet spot where Advocacy lives, and the household-name brands know it.
Consider this your guide to getting stuck in – to growing personal, niche, and brand communities through the power of true, caring connection.
This week, welcome Author, TEDx Speaker, LinkedIn Top Voice & Creative Consultant, Jo Bird, to the podcast. Her years building iconic brand identities (ex-Lounge, ex-Gymshark) alongside her own make her expertly placed to advise you here, in conversation with Verity.
By now, it's a fact that the brands that win involve their audiences in their journey. The next frontier of engagement marketing will be co-creating with your community, to tell your brand story.
Turn this episode on and up to learn how to…
Listen. Learn. Take your brand strategy (personal or commercial) to the next level.
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Building Brand Advocacy 079:
Transcript coming soon...
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