Beyond physical storefronts and mobile apps, commerce has expanded to include all places where consumers gather. Customers can now quickly consult their friends about products, parade their latest purchases, remark on and review other savvy shoppers' comments, and actually interact with the brands they love. This opens up a brand-new window of possibility for brands.
In this episode of Building Brand Advocacy, Paul is joined by Zarina Stanford, Chief Marketing Officer of Bazaarvoice.
We can't wait to meet you.