Building Brand Advocacy LIVE: Social Commerce Trends Report 2024, Autumn Edition.

Based on insights from leading experts at the Social Commerce Summit 2024, Autumn Edition, this report explores three major trends shaping Brand Advocacy. 

The bottom line: these techniques are driving growth in ways traditional strategies can’t match.

Here's a taste of what you'll explore inside:

Trend #1 – Creating a Category on TikTok Shop

• TikTok Shop is no longer just for affordable products. Luxury brands are finding success with tailored strategies that embrace the platform's entertainment-driven ecosystem.
• Use exclusive, limited-time offers and product bundles to create a sense of urgency and drive conversions.
• Embrace TikTok Live to connect directly with your audience, showcase products, answer questions, and build trust.

• Authenticity is paramount. Empower your advocates to tell real stories about how they use your products in their daily lives.
• Recognize and reward your brand fans. Make them feel valued and part of the brand's journey.
• Embrace transparency. Feature customer reviews, photos, and feedback – both positive and negative – to build trust and credibility.

• Move beyond traditional product promotion. Focus on lifestyle-driven stories that show how your brand fits into your advocates' lives.
• Stay agile and adapt to trends. Create "trend squads" – advocates who can quickly jump on trending topics while maintaining the brand's authentic voice.
• Subtly integrate products into story-driven content. Let your brand become a natural part of your advocates' daily routines.

The Building Brand Advocacy podcast unravels the secrets behind the top 1% of brands - those cultivating communities, harnessing and empowering them to deliver results at scale, driving word-of-mouth and Advocacy.