What is Affiliate? Learn the meaning of Affiliate in brand advocacy and marketing. Understand how Affiliate works, why it matters and how it supports growth with Duel
Affiliate
An affiliate is an individual or organisation that promotes a brand’s products or services and earns a commission for each sale or action generated through their referral. Affiliate marketing is a performance-based strategy where affiliates use personalised tracking links to direct traffic to a brand’s website.
Affiliates operate across various channels, including blogs, social media, email newsletters, and comparison websites. Unlike traditional brand advocates, affiliates are financially incentivised, and their relationship with the brand is often governed by formal agreements.
Affiliate marketing offers scalability and is commonly used in e-commerce, subscription services, and digital products. It requires robust tracking systems, compliance standards, and transparent communication.
“She joined the brand’s affiliate programme, promoting the products on her blog and earning a commission for every referred sale.”
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